A Good Example

A number of real estate colleagues were very critical about my views on the necessity of lowering prices in order to end this crisis. I understand that no one wants to earn less money or even sell at a loss, but I’m still convinced it’s the only way to get out of the current situation.

I’ll give you an example. The Al-Andalus resort in Almería was extremely successful right from the start, but because of the crisis found itself with various unsold units.

What did the developer do to get out of this situation? He lowered the prices. And it worked: sales increased again.

There will always be people who are interested in buying property such as Al Andalus, a resort renowned for its high quality, location and communal zones. At the right price (set down by the law of demand and supply) they are selling lots of properties, many of them with QSD.

The combination of a good product and an incredible price has made it possible to sell real estate when no-one else is.

Those who don’t believe me, should watch the little video attached to this message and imagine the number of people who would be interested in a good product at an excellent price. If the majority of real estate promoters would follow this example and lower their prices, the amount of unsold units would quickly decrease. It is better to lose some money over a short period of time and then to quickly get on top of the situation, than to find ourselves in a prolonged state of agony.